TORONTO — A new series of virtual roadshows presented by the Saint Lucia Tourism Authority kicks off March 23 and runs through early April.

Travel agents and tour operators in the island’s three key source markets – Canada, the U.S. and the UK – are welcome to take part.

Rod Hanna, Director of Sales (Canada), says the roadshows will be different from webinars, as they go a step further in recreating a fam trip experience online.

He says participants will get a close-up perspective of Saint Lucia’s hotels, activities, and more.

The live events will be hosted by the sales team in Saint Lucia with market representatives available for Q&As. The idea is to offer a fun and interactive way to update and inform agents who sell Saint Lucia.

“We know our valued travel partners, professionals and agents all miss Saint Lucia, so we are bringing them the absolute best of our destination on three different dates,” says Hanna. “Each event will be different, immersive, and have inspiring new content. Agents will have access to amazing new collateral and customized handouts, plus useful cheat sheets for selling. But, above all meet with our general managers, destination experts and even hike our iconic trails, take a rejuvenating dip in our mud bath and of course – win some great prizes, not your typical webinar. ‘SHE’ Saint Lucia is Ready to host you, along with our team during this exciting virtual event.”

Here’s a list of the 11 accommodation partners taking part, plus one DMC:

Anse Chastanet & Jade Mountain

Bay Gardens Resorts

Blue Sky Luxury Villas

BodyHoliday & Rendezvous

Coconut Bay Beach Resort and Spa & Serenity at Coconut Bay

Ladera Resort

Stonefield Villa Resort

Sugar Beach, a Viceroy Resort

The Landings Resort and Spa

Ti Kaye Resort and Spa

Windjammer Landing Villa Beach Resort

Island Routes

Dates and times for the virtual roadshows are:

Tues. March 23: 11:30 a.m. – 1 p.m. EST

Tues. March 30: 11:30 a.m. – 1 p.m. EST

Tues. April 6: 11:30 a.m. – 1 p.m. EST

To register go to: https://lp.constantcontactpages.com/su/4j54yVP or for more information email Rod Hanna rhanna@stlucia.org.