LONDON, U.K. — Travelport has a brand new look after undergoing its first-ever end-to-end rebrand.

According to CEO Greg Webb, the travel retail platform has “transformed” and is now fully focused on what it does best: connecting buyers and sellers that share its passion for delivering exceptional travel experiences.

“We are also embracing our strengths – our agility, our independence and our ability to make the bold long-term decisions needed to simplify travel’s complex ecosystem,” he said. “Our new brand reflects all this – who we’ve become through our investments in the right people, products and technology and our vision for the future as we get ready for a year of significant advances for Travelport. We’re proud to show it to the world today and are looking forward to following it up very soon with the launch of our next-generation platform, which will change the game in travel retailing.”

Travelport’s new visual identity can already be seen on its website and social media channels, which now include Instagram. The full rebrand of all assets, including products and office spaces, will be completed in the coming months.

The rebrand was overseen by Webb and Chief Marketing Officer, Jen Catto, who joined the company in September 2020. 

Catto, who described the rebrand as “holistic,” said: “While we’ve kept the essence of what makes Travelport great, we’ve refined our vision, what we stand for, how we act, how we look and how we market our business. Most importantly, this is a new promise we’re making to our customers: we’ll work harder for you than anyone else to build a better, simpler and smarter future for travel retailing.”