TORONTO — A 12-month industry-exclusive program of marketing workshops is available starting this week for TPI Advisors.

Sandra McLemore, founder, Travel Marketing & Media will be leading the workshops, which kick off Jan. 19.

Caroline Hay, TPI’s National Director of Sales & Marketing, says the year-long program is designed to complement TPI’s business offerings.

“TPI has secured world-class travel marketer Sandra McLemore who will deliver an exclusive series of travel marketing workshop for TPI Advisors,” says Hay.

“The program we have designed will focus on tools and topics to ensure our advisors’ actions are purposefully planned and focused on achieving their business goals. We want to ensure our network has access to the best-in-class sales and marketing information, allowing our advisors to use this time to work on their business to gear up for the recovery. Our new training workshops will include monthly live training sessions as well as a complementary toolbox videos where advisors will learn a new skill or tactic they can immediately implement,” adds Hay.

McLemore says TPI has recognized that for travel advisors to have profitable businesses, it takes more than a passion for travel and supplier training.

“Advisors now more than ever need high converting marketing strategies in place to attract and maintain a consistent stream of new clients. TPI Advisors will certainly have a competitive edge with this training, and we are delighted to partner with them as they reignite their travel businesses in 2021,” says McLemore.

The monthly Re•Ignite Training Workshop series will start on Jan. 19, 2021. The focus of the first workshop will be mindset and how advisors can plant seeds and show up for their clients in the offseason. The classes will be streamed live in the exclusive TPI Re•Ignite 2021 Facebook group.