MONTREAL — Travel agents are invited to register for Atout France’s very first large-scale trade event in the Americas since the beginning of the global pandemic.

Taking place Oct. 19-22, the virtual FRANCE 360 show will allow tourism professionals from Canada, the United States, Mexico, Brazil and other Latin American countries to connect directly with French suppliers and representatives of tourist sites and destinations in France.

Over the course of four days, registrants will take part in one-on-one virtual appointments, training sessions and conferences designed to help them adapt their sales strategies to various market segments and client profiles. There’ll also be an esteemed panel that will discuss the state of the MICE industry and how to resume business to France.

Webinars will cover a wide range of topics and destinations, including: Sanitary Protocols; Burgundy & Franche Comte; Loire Valley; and Occitanie, Toulouse and Lourdes.

In addition, a ‘live stage’ will feature speakers from leading brands in the travel and business industries who will discuss developments and opportunities arising from the global health crises.

Registration is free. Canadian tour operators and travel agents are invited this week to contact Melanie Paul-Hus to register. Her email address is: melanie.paul-hus@atout-france.fr.