TORONTO — The Israel Ministry of Tourism (IMOT) is set to host its first-ever virtual trade show for Canadian travel agents on Sept. 22.

Called ‘Zoom in on Israel,’ the roundtable event will take place via Zoom and feature Israel’s top travel industry professionals who will share the latest news from the destination. Led by Gal Hana, IMOT’s Director and Consul for Canada, the event will include a series of presentations and breakout sessions that will help agents sell Israel once borders reopen.

Agents will also learn key insights from Eyal Carlin, IMOT Tourism Commissioner for North America, as well as from representatives of Amiel, Kenes Tours, Vered Hasharon, Nazarene Tours and Eshet Tours.

Other participating industry partners include Air Canada, Dan Tours, TravelBrands, Canadian Gateway/Aufgang, IBMT Tours, and Diesenhaus.

“Though this has been a tough year for the travel industry, we are working to come back even stronger with a newly reinforced interest in Israel and all it has to offer, and this event is helping us push forward to meet that goal,” said Hana. “Israel is one of the most diverse destinations there is, offering so much in one country – from some of the world’s top holy sites, historical landmarks and rich culture, to incredible food, vibrant nightlife and magnificent beaches. Those who attend will gain key insights into how they can promote the destination to their clients.”

Carlin added: “While we wait for the travel industry to recover, it’s important to be innovative and host events like this to continue educating future travellers of the wonders of Israel. Israel is the land of inspiration and now, more than ever, we all need to feel inspired.”

‘Zoom in on Israel’ will be held on Sept. 22 from 1-3 p.m. ET. To register, click here.

For more information on travel to Israel go to https://israel.travel/.