TORONTO — Travel industry veteran Roy Reif has joined the team at Exodus Travels as the new General Manager, North America, effective immediately.

In his new role, Reif will be responsible for improving the North American segment of the business and keeping up with increasing demand for Exodus’ portfolio of adventure products.

Though new to Exodus Travels, Reif is very familiar with Exodus and other Travelopia brands as he previously worked for TourRadar in Business Development, managing the Exodus, Zegrahm Expeditions, International Expeditions and Quark Expeditions account. Prior to that, he was an Assistant Grounds Manager for TrekAmerica and Grand American Adventures.

“I’m honoured to be joining a company I have admired for years and to share in Exodus’ vision to be the world’s best active and adventure travel company,” he said. “I look forward to joining the North America team as we continue to set a higher standard or excellence for travellers, and to raise the bar on responsible and sustainable tourism practices in our industry.”

On what Reif will bring to the team, the company said: “With his commitment to responsible travel and sustainability and his diverse experience in the travel industry, Reif intends to further strengthen Exodus Travels’ position as a leading adventure tour operator and global travel authority, and support its robust growth in North America.”