TORONTO — Travel Edge has welcomed Sinead O’Connell as its new Director of Supplier Relations – Cruise.

In her new role, O’Connell will be responsible for managing and partnering with luxury cruise suppliers and partners to develop and roll out new premiere programs. She will also collaborate on enhanced commissions, while exploring new opportunities that allow Travel Edge Luxury Advisors the best incentives and promotions to pass along to their clients.

O’Connell most recently worked at Travel Leaders Network where she oversaw business plans, annual contracts, marketing campaigns, event participating, agent/sales team incentives and sales plans.

On joining Travel Edge, she said: “The core values that are at the centre of Travel Edge are something that I identify closely with and made me want to be part of. I have worked with many of my cruise partners for the past 14 years, and to be able to bring that experience and benefit of my longstanding relationships to another segment of the industry with a unique approach appealed to me…There is no greater industry than ours. I am proud to join the Travel Edge family.”

Michael Johnson, EVP of Travel Edge, officially welcomed O’Connell to the team, saying, “As Travel Edge secures its spot as North America’s premier luxury agency, Sinead is the right person to elevate our luxury cruise program and provide our advisors everything they need to focus on what they do best – making dreams come true.”