MISSISSAUGA — Red Label Vacations has welcomed another former Transat Distribution Canada executive to its team – industry veteran Sandra Joaquim.

Following last week’s news that Marni Otis, TDC’s former director of marketing, has been appointed Director of E-commerce and Marketing-retail, Joaquim has been announced as RLV’s new Account Manager, Strategic Partnerships.

Starting today, Joaquim will be tasked with supporting and developing relationships with new or existing strategic partnerships, and will work closely with marketing and digital teams to generate partnership program initiatives.

Joaquim brings with her over 24 years of experience in the travel industry, most notably at Transat Distribution Canada where she was responsible for national marketing efforts and marketing loyalty partnerships for over 200 retail locations across Canada. She also held roles at Signature Vacations, Sunwing Vacations and CAA.

Joaquim can be reached at Sandra.Joaquim@redlabelvacations.com.