CALGARY — WestJet has appointed Charles (Chuck) Crowder as its new Vice-President, Sales and Distribution, effective April 29.

Crowder, who brings with him more than 28 years of experience as a sales leader in the global travel and aviation industry, will report to Arved von zur Muehlen, Chief Commercial Officer.

He most recently served as Vice-President, Global Accounts and Cross Border Sales at Avis Budget Group, where he was in charge of developing the global sales strategy with large corporate and travel management companies. Prior to that Crowder held various sales leadership and general management positions with United Airlines and Continental Airlines in the U.S. and Europe.

On Crowder joining the team, Arved said: “We are looking to expand our distribution capabilities in support of WestJet’s global growth and transformation to a network airline and Chuck’s diverse experience is well-suited for WestJet to challenge the incumbents in these markets.”