TORONTO — Sonoma County Tourism has named Reach Global Marketing as its agency of record in Canada.

“We’re thrilled to be working with an innovative brand like Sonoma County Tourism,” says Charmaine Singh, President, Reach Global Marketing. “The ‘Sonoma County: Life Opens Up’ tagline is enticing in that it offers consumers a transformative yet down-to-earth experience that we know will resonate with Canadian consumers.”

Singh says Reach will develop and execute communications, sales, and marketing activities in key Canadian cities to promote overnight stays and encourage tourism within Sonoma County.

Claudia Vecchio, President/CEO, Sonoma County Tourism, says Sonoma County Tourism is delighted to be working with Reach Global Marketing, to introduce Canadian visitors to the region’s unique wine country experience. “We were most impressed with the agency’s creative approach to developing an integrated sales and marketing program that conveys how the destination’s diverse offerings help amplify the ‘Life Opens Up’ brand,” she added.

Sonoma County is 48 kilometres north of San Francisco and is one of California’s top food and wine destinations with more than 425 wineries. Direct flights into San Francisco are available from Toronto, Montreal, Vancouver, Calgary, and Edmonton. For more information on Sonoma County Tourism see sonomacounty.com