PHOENIX — Best Western Hotels & Resorts has acquired global hotel brand World Hotels in a deal that includes approximately 300 hotels and resorts around the world.

The acquisition, which was completed last week, will allow the WorldHotels brand to play a critical role in enhancing Best Western’s portfolio, specifically in the upper upscale and luxury segments.

WorldHotels will maintain its distinctive personality and individuality while benefiting from Best Western’s scalable e-commerce platform, strong partnerships, award-winning loyalty program, effective sales and marketing support, global distribution network and revenue engines.

“There is tremendous synergy between Best Western and WorldHotels. By joining forces in this new partnership, we will create competitive advantages for both companies,” said David Kong, President and CEO of Best Western Hotels & Resorts. “I have the utmost respect for WorldHotels and believe in its vast potential.”

Best Western has seen several changes over the past several years. In the last year alone, it expanded its portfolio to 13 dynamic brands, reaching new guests in new segments, as well as won a record number of industry awards and accolades.

“Best Western is one of the largest, most respected and trusted hotel brands,” said Geoff Andrew, CEO of WorldHotels, who will remain in his role for the foreseeable future. “As we join forces, the combined power of our brands sets the stage for a bright future for both Best Western and WorldHotels.”