TORONTO — U by Uniworld’s The B will cease operation on the Seine river and resume cruising in the 2020 season with brand new itineraries in Central Europe.

Sister ship The A is also in Central Europe, and U by Uniworld says the region is seeing high demand.

“Being the first means that we’re not only inventing an entirely new sector of the industry, but we’re quite literally in ‘unchartered waters’,” says Ellen Bettridge, President & CEO of Uniworld and U by Uniworld.

“As a brand, U by Uniworld will always stay true to its ethos as a sexy, fun, never-before-seen cruise experience, but we also want to remain open to consumer trends and feedback. That is how brands move from concepts to success stories.”

She adds: “As we look forward, the demand is, overwhelmingly, pointing towards Central Europe, where guests can experience a new city – and sometimes a different country – each day, which simply isn’t feasible on the Seine. And for a generation that may be new to the concept, that’s really the essence and beauty of river cruising. Our first year was met with unprecedented buzz, media accolades and consumer engagement and we’re looking forward to continuing the momentum as we welcome The B to Central Europe for her second season.”

In 2020 The B will sail from Brussels to Amsterdam and Amsterdam to Frankfurt, while The A will sail from Nuremberg to Vienna and Vienna to Belgrade.

Bettridge says additional details for the new 2020 itineraries will be announced in the coming weeks.

U by Uniworld, initially launched for the 21 – 45 year old market and later opened up to adults of all ages, offers everything from mixology classes, silent discos, paint & wine, drum circles and sunrise rooftop yoga to rooftop BBQs, karaoke nights, giant board games and themed parties. As an optional add-on, passengers can camp on the rooftop, complete with a nightcap cocktail and breakfast picnic basket, experience a U Wine Talk or add on a romance package.