TORONTO — The Maryland Office of Tourism has appointed Reach Global Marketing LTD as its agency of record in Canada.

As such, Reach will be responsible for managing public relations, sales and marketing activities in Canada, with a special focus on the Ontario market.

Liz Fitzsimmons, Managing Director, Maryland Office of Tourism, said she is “delighted” to finally expand Maryland’s opportunities in Canada. “The Canadian market is of great importance to Maryland and is the fifth largest international market, showing tremendous growth over the last few years.”

Charmaine Singh, President of Reach, expressed her personal connection to the destination: “Having spent many family vacations in Maryland, the state has a special connection to me. Our team is excited to promote Maryland as a destination with a wide variety of choices for the culinary, sports, history and beach enthusiast.”

Maryland is served by Air Canada with direct flights, plus as it is just a 10- to 12-hour drive from Montreal and Toronto, it is an easy and affordable getaway for Canadians.

For more information go to visitmaryland.org.