MONTREAL — Today is International Flight Attendant Day, and to show just how much it values its frontline employees, Air Transat has unveiled a series of short videos that not only highlight both its flight crew and preferred Sun destinations.

In these videos, select employees share their passion and expertise for specific destinations. This past winter, three employees, including two flight attendants, talked about their top Sun destinations, while more recently, two vacation ‘enthusiasts’ (one of whom is a flight attendant) take viewers to their favourite spots in London and Lisbon.

These videos are part of Air Transat’s latest advertising campaigns, which highlight the expertise of its employees who its says are “passionate about travel and love sharing their favourite destinations and discoveries with their customers.”

On the role of flight attendants, Air Transat President Jean-François Lemay said: “Being a flight attendant means not only seeing to customers’ comfort and establishing a special and reassuring contact with them, it’s first and foremost about ensuring their safety. I feel very strongly about emphasizing that flight attendants are safety professionals, trained to react in any situation, normal or otherwise. And so on this very special day, I want to recognize their valuable contribution to the Air Transat inflight experience and to thank them for accompanying our passengers as they start or end their holidays.”