MISSISSAUGA — Carlson Wagonlit Travel (CWT) highlighted the value of travel advisors at its annual North American-wide leisure conference, which recently took place at the Beverly Hilton in Los Angeles and onboard the Ruby Princess for a three-day cruise to Vancouver.

The theme of this year’s conference was ‘I’mPossible’ and featured the hashtag #CWTalwaysgoing further. Over 150 travel professionals from across North America took part, including CWT’s owners, managers and leadership from Canada the U.S. along with preferred supplier partners.

“We wanted to inspire our network to think differently and redefine what’s possible, and to find innovative ways to provide truly remarkable travel experiences to our customers,” said Una O’Leary, senior director, marketing and supplier management, North American leisure, CWT. “In bringing CWT travel professionals together with our preferred supplier partners, from such a wide spectrum of backgrounds, we are sharing insights and working together to provide unique service and product offerings.”

The conference included presentations, workshops, panel discussions and a keynote address by Colin and Julie Angus, a husband and wife team of National Geographic Adventurers of the Year. Their keynote address, ‘ Dream, Dare, Do – Making the Impossible Possible’, provided stories of their expeditions, from rowing across the Atlantic Ocean to trekking through Siberia in the winter. They also shared strategies on how to overcome challenges, reach monumental goals and go a step further.

“Customers, more than ever, want authentic and customized vacations and to connect with the destinations they visit,” said Mark Stubbert, senior director, North American leisure operations, CWT. “The CWT Conference is about creating sessions that are valuable for the network. By aligning our advisors with suppliers that are going to meet their needs, we are ensuring we continue to grow and be more successful.”