ORLANDO — Margaritaville is making its way to the Big Apple, with a brand new resort coming in late 2020.

According to Margaritaville Holdings, the 234-room, 29-storey property will be located at 560 Seventh Avenue, just blocks away from New York’s most popular attractions. Once complete, the US$300 million project will boast several Margaritaville food and beverage concepts, a rooftop bar & grill, a pool, St. Somewhere Spa, lounge areas, retail space and more.

“From the beaches of Florida to the Great Smoky Mountains to the corner of Seventh Avenue and 40th Street, Margaritaville brings fun, relaxation and a much-needed escape from the every day to any set of coordinates,” said John Cohlan, chief executive officer of Margaritaville. “The Margaritaville Resort Hotel and the lifestyle experience it offers will be the perfect complement to the exciting, fast-paced energy of Times Square and we can’t wait to bring this destination to the travellers and residents of New York City.”

In partnership with International Meal Company (IMC), F&B venues include a Margaritaville Restaurant, LandShark Bar & Grill, 5 o’Clock Somewhere Bar, Floridays Airstream Café, and an all-new concept, Chill Bar.

Additional details regarding the resort’s amenities will follow in the coming months.