TORONTO — Connect Worldwide Canada is rebranding as Reach Global Marketing Ltd., effective immediately, now that co-founder Charmaine Singh has acquired sole ownership of the company.

According to President and CEO Singh, the company will maintain its current structure and continue to service its existing client base.

“As Reach Global Marketing, our experienced team will continue to provide outstanding service and exceptional results,” she said. “Reach is a quantifiable measurement to determine success, but it’s also extending a hand, making personal contact, communicating effectively, arriving at an end point, and stretching ourselves to accomplish the unexpected.”

In its first major initiative following the rebrand, Reach is now the agency of record in Canada for Visit West Hollywood. The agency will manage the destination’s public relations and travel trade representation, and develop and execute PR, sales and marketing activities across key Canadian cities to position West Hollywood, California as a premier travel destination.

“We are excited for the opportunity to work with Reach and grow our presence in Canada,” said Tom Kiely, President & CEO, Visit West Hollywood. “The Canadian market is very important to us and we are confident that Reach will help us execute strategic campaigns and initiatives to put West Hollywood at the forefront of travellers’ minds in market.”

Added Singh: “West Hollywood is such a vibrant destination, there is always something new to experience. With frequent daily access into LAX, we look forward to exciting Canadians to experience the cultural heart of LA.”

Reach Global Marketing’s head office will remain in Toronto at 370 King Street West, with satellite offices in Vancouver and Montreal. For more information go to reachglobal.ca.