TORONTO — AMResorts has signed a resort management deal for Sunscape Star Cancun, slated to open in December 2018.

The family-friendly resort offers a new category of brand excellence with the Sunscape Star concept, says the company.

“As the most visited tourist destination in Mexico, Cancun and the Riviera Maya will continue to be an integral part of ALG’s growth strategy given our strong brand recognition in the market and powerful distribution channels there,” said Alex Zozaya, CEO of Apple Leisure Group. “The new, elevated Sunscape Resorts & Spas brand concept allows us to offer travelers more resort options that cater to their specific needs, while giving us more opportunities to grow ALG in Mexico and beyond.”

Sunscape Star Cancun is west of the hotel zone in Cancun, between Puerto Cancun and Playa Mujeres, close to the wonders and ruins of the Mayan Riviera and next to the Puerto Cancun Golf Club, says Zozaya.

“After a thorough analysis of the market, we saw an opportunity to take Sunscape’s popular Unlimited-Fun® vacation concept to an elevated experience with this resort,” said Javier Coll, Executive VP and Chief Strategy Officer of Apple Leisure Group. “ALG is attuned to not only travellers’ desires but also owners’ needs, and by offering differentiated brand products we are creating more opportunities to capitalize on the high demand in the region.”

The resort offers a larger array of amenities including: a mini-bar in all rooms restocked daily; twice as much live entertainment; free WiFi; and a fully equipped spa.

The newly built Sunscape Star Cancun will showcase the brand’s family-friendly features with water games, two surf pools and new food and beverage offerings.

The property will also offer Sunscape brand’s “signature fun experiences” including: an Explorer’s Club for Kids, Core Zone Teens Club, an adults-only Sun Club rooftop pool and the Sunscape Spa by Pevonia.