MILAN — Never underestimate the power of a new pair of shoes, or a brand new wardrobe for that matter.
The bankrupt Italian airline, Alitalia, has commissioned the Alberta Ferretii fashion house to design new uniforms, the timing of which has raised a few eyebrows. The crew restyling comes as the Italian government evaluates binding offers for all, or part, of the airline with the intent of completing a sale by spring.
Perhaps the airline is putting their best foot forward (in designer pumps, no less) to shake the stigma of bankruptcy?
Alitalia has said the uniform update won¹t create any new financial burdens, and that it came at the request of cabin and ground crews for ‘greater comfort’.
Ferretti has pledged to design a collection combining elegance with convenience to ensure that all personnel are “comfortable in each working environment and throughout any season.”
The airline last updated its uniforms in 2016 with a burgundy-colored retro look for the first new uniforms in two decades.
Alitalia said the new uniforms should be ready by summer.