TORONTO — Avalon Waterways is ramping up its marketing efforts in Canada, with two new TV ads making their debut across the country this week plus a ‘See the World Your Way’ trade campaign and promotion offering $299 air plus savings of $3,000 per couple.
The new trade promotion “is for agents to encourage clients to take advantage of the biggest offer of the year,” says the company.
Avalon’s new ads are airing on demographic-friendly channels including HGTV, the Cooking Channel, OWN, W Network and Lifetime. Every spot encourages viewers to visit their travel agent, says Patrice Geske, Canadian Marketing Manager for Avalon’s parent company, the Globus family of brands. “We’ve also provided agents with new tools in a Consumer Marketing Kit at agentlingo.ca,” says Geske. These include access to the spots, flyers, social media posts, images and more to help drive river cruise sales for 2108.
“We’re for travellers who don’t follow the herd … those who always forge their own path and have a distinct perspective of looking at the world,” said Terri Burke, Managing Director of Avalon Waterways. “With our new advertising campaign, we’re showcasing that fact. Avalon Waterways presents a river cruise experience with expansive views and wider perspectives: A cruise where our traveller’s vision leads the way.”
Avalon’s new ads highlight the company’s signature Open-Air Balconies which blur the line between outside and in while forming a seating area for six. Avalon’s balconies do not sacrifice room space, notes the company: “In contrast, they invite guests to enjoy 100% of their Panorama Suite, 100% of the time.”
At 200-square-feet, Avalon’s Panorama Suites – on two full decks of every Suite Ship – are 30% larger than the average stateroom. In fact, the smallest stateroom in the Avalon fleet is 172-square-feet. In every Panorama Suite, Avalon Waterways angled the beds to face out so guests can enjoy the breathtaking views passing by. The river cruise company says that move opened their rooms up to give travellers more stateroom and bathroom space.
“There are those who don’t want to stand out. To be different. They like the status quo. Avalon Waterways is not that and neither are our guests,” said Burke. “Instead, we have redefined the river cruise experience with expansive rooms, wider views, opportunities to actively discovery each destination and a decidedly unique point-of-view for travellers who see the world differently.”
