KELOWNA — A year following its first ever flight, NewLeaf Travel Company is being officially renamed Flair Airlines.

The rebrand follows the acquisition of NewLeaf’s assets by Kelowna-based Flair. Today’s announcement falls on the one-year anniversary of when Flair and NewLeaf launched their first flights in Canada.

“We are starting a new chapter in the airline industry. Today, we celebrate a significant milestone of successfully reaching our one year mark, and we are excited to now move forward with a new brand that better reflects who we are as one unified company,” said Chris Lapointe, Vice President, Commercial Operations, Flair Airlines.

Over the past year, Flair has flown 320,000 passengers and completed more than 2,600 flights throughout Canada with a commitment to offering low fares. Over the coming weeks, the airline plans to expand its route network.

“We are focused on growing not only our destination list but are also widening our view of the travel industry as a whole,” said Lapointe. “We look forward to sharing more information regarding these offerings in the coming weeks.”

Celebrations with passengers will be held at airports where Flair is departing from today. In addition, the airline is offering Canadians an incentive of 11% off all bookings made today.

With its new name, passengers should now look for the Flair Airlines logo and name at all airports. Information on their boarding passes will also indicate the name change. Anyone who has a flight booked will not experience any disruption of service and the current schedule will continue to be operated as planned.