CORONADO, CA — California’s Hotel del Coronado, the landmark resort property that’s housed guests along San Diego Bay since the 1880s, is now a Hilton hotel.

Hilton officials told the Union-Tribune on Tuesday that the company’s physical presence will be understated – no large Hilton marquees will adorn the facade of the famous red-roofed Victorian building.

Hilton says it expects its marketing muscle and membership program will broaden the reach of the 757-room hotel that already is widely known.

When it opened in 1888 across the bay from San Diego, the Hotel del Coronado was the largest resort hotel in the world. It was designated a National Historic Landmark in 1977.

Hilton replaces KSL Resorts, which has managed the hotel since 2003. The property is owned by the Blackstone Group.