WINNIPEG — More than 300 advisors took part in Travel Professionals International’s annual TPI Summit events, covering nine cities in 10 days as part of a cross-Canada series.

TPI President & CEO Morris Chia said the participation levels were a marked increase in engagement compared to 2016.

TPI Summit 2017 in Toronto

“The TPI Summit events are an important touch point for TPI to ensure we continue to be focused on the products and services that help our advisors work smarter and not harder,” said Chia.

The events launched a new innovative technology tool, Lynx, that provides TPI advisors with a time-saving advanced content management system to connect with their clients quickly and easily through a variety of mediums at the click of a single button, including personalized social media, e-mail newsletter, and website postings.

Other items launched include exclusive new consumer offers, lead generation programs and further technology initiatives, including Umapped.

Karen Cullen Allianz and Rhonda LaFosse at the TPI Summit 2017 in Ottawa

The TPI team presenting at the TPI Summit events included Vice President, Tim Morgan; Director of Sales, Rhonda LaFosse; Director of Marketing, Laura Kwiatkowski; and Director of Operations, Amy Losics. Each team member delivered key industry and TPI-specific sales, marketing and training updates, in addition to best practice discussions and networking sessions among advisors and preferred partners.

“TPI is committed to our advisors’ long term success by implementing new initiatives to ensure TPI’s systems, products, and services continue to be best-in-class. We have long-term plans to maintain TPI’s status as the leader in the independent travel advisor segment in Canada,” said Chia.

Chia noted that “an overwhelming majority” of TPI advisors reported being satisfied with this year’s Summit events – 93% of TPI advisors reported being satisfied with the event, up from 90% in 2016.

“With the large advisor turn-out and positive feedback, it clearly demonstrates that the TPI organization and its advisors are aligned in our corporate focus to grow their businesses. As a result, our advisors feel very positive about our company direction.”

Partners for this year’s events included Presenting Partner Air Canada and Platinum Partners Allianz and Transat.