TORONTO — Cox & Kings Ltd. has appointed Saleint as its sales representative in Canada, allowing Cox & Kings to promote South Asia more effectively in what has become a growing market for the company. Cox & Kings is both a tour operator and Destination Management Company within the Indian subcontinent (India, Nepal, Bhutan, Sri Lanka, Maldives).

Saleint will represent Cox & Kings at travel trade events within the Canadian market.

“Canada is among the top five destinations for foreign tourist arrivals to India, making it one of the most preferred destinations in that market,” said Sandeep Dayal, Head, Inbound Sales, Cox & Kings. “Canada is an important market and we aim to expand our market share from this region.”

Exclusive Cox & Kings products to the region include TUTC, ‘The Ultimate Travelling Camp’ (mobile luxury camps); Deccan Odyssey rail journeys and Enable Travel, exclusively for people with disabilities.

Mahima Tripathi, Chief Brand Ambassador of Saleint, said Saleint is “delighted to be associated with Cox & Kings and … excited to promote a destination close to our heart. India has a rich heritage and offers diverse experiences and with Cox & King’s exclusive offerings, we are thrilled to be bringing these products to the Canadian travel industry.”