ROUEN — Northern France’s Normandy region welcomed 900 international buyers and media, including 18 from Canada, for the 12th Rendez-vous en France trade show in Rouen.

Ahead of the two-day travel market, a number of buyers participated in a series of hosted fams that showcased the history, natural beauty, artistic flair and culinary excellence of the region.

Visitors admired stunning sites including the Abbey on the medieval island of Mont Saint Michel and the picturesque gateway to the Cotentin peninsula, the port city of Cherbourg-en-Cotentin.

The delegation descended on cities such as Honfleur, Bayeux and Caen, where they appreciated the strong ties cemented between Normandy and Canada during World War II.

Other highlights included a visit to the artistic Les Jardins d’Etretat and the luxurious seaside resort town of Deauville.

Atout France Canada said the region’s gastronomic delights, pretty countryside and unique seaside landscapes – and a respectful understanding of a common past – have led to Canadians developing a deep affinity and affection for Normandy.

During Rendez-vous en France, 650 French tourism representatives met with visiting buyers and operators, including the Canadian contingent.

The annual event is a unique opportunity for participants, buyers and operators to initiate and build professional relationships, and discover new opportunities.

Atout France Canada said Normandy remains in the top five French regions visited by Canadians.