NEW YORK — As a way to give travel agents a technological advantage over OTAs and other competitors, Amadeus has announced its new Productivity Tracker that equips agencies of all sizes with a better understanding of their performance.

It’s the latest solution in the Amadeus Agency Insight Suite, and uses data analytics to identify areas for operational improvement and empower agencies to make more effective decisions.

For example, agencies can detect process inefficiencies and take corrective action. They can also run reports to show what contributes most to overall booking and revenue, allowing them to better determine where to allocate resources. Plus, agents can gain foresight into bookings at risk of cancellation, and respond in time to protect their reservations.

“Across the travel industry, innovation and disruption is happening quicker than we have seen for many years – travel agencies must adapt accordingly. This means adjusting their strategies and operations to best serve the demands of tomorrow’s travellers,” said Pascal Clement, Head of Travel Intelligence, Amadeus. “Productivity Tracker enables agencies of all sizes to do this by providing them with actionable insights on their performance, which they can then use to sharpen their business processes and strengthen their position in a competitive market”.

According to Amadeus, one of the biggest challenges in trying to improve an agency’s performance can be getting the right information at the right time. Having to rely on reports from disparate systems, inconsistent measurement and outdate information can impact an agent’s ability to take timely decisions and drive business forward.

Productivity Tracker has the flexibility to adapt to the unique structure of every agency, regardless of complexity. The solution’s smart user interface delivers visual reports that convey information with clarity, helping agencies to monitor performance ‘at-a-glance’ and quickly make the right strategic choices.

Individual users can customize the display of reports and download them in a variety of formats, enabling agency staff at all levels to readily analyze the most relevant information. As a web-based reporting tool, it provides an easy way of monitoring and managing a travel agency’s performance anytime, anywhere.