TORONTO — Busabout invited travel industry friends to a good ol’ fashioned whisky tasting to learn more about its ‘Hop On Hop Off’ form of travel in Europe. The company also took the opportunity to launch its Europe 2017 program, which now includes Portugal and Lollapalooza.

Guests were given a blank Hop On Hop Off map and were asked to draw out their “dream” European adventure and submit with an opportunity to win it! Kate McKenna (from CTV’s The Social) and Steve Pittelli, from Flight Centre Queen West, won their dream European vacation by drawing out their adventures.

Busabout’s Hop On Hop Off mode of travel, it’s exactly that: you can hop on and hop off anywhere within Busabout’s European network at anytime. The network is for independent travellers (and for those that still want a bit of a group atmosphere without having to stick to an itinerary) where travellers can hop on hop off to 46 European destinations.

Busabout, HAGGiS and Shamrocker Adventures are excited to launch their new 2017 Europe program that will offer clients more flexibility than ever before on their next European adventure with the introduction of a new unlimited Hop-on Hop-off pass.

Busabout will also expand its Hop On – Hop Off network into Portugal allowing clients to explore this destination beloved by Canadians.

For music festival fans, Busabout’s new 4-day Lollapalooza Berlin itinerary will be a “can’t miss” affair.

Priced from $1,865 and offering travellers access to all 46 destinations on the network and the ability to visit and revisit any destination free of charge, the newly launched Unlimited Pass is the perfect option for those wanting the ultimate in flexibility, freedom and value.

“We are excited at the opportunity of providing travel agents with even more choice than before when selling Busabout,” said Damien Bennett, Director of Sales for Busabout North America. “Our Hop-on Hop-off flexible travel network has long been the most-loved option for travellers who want to explore Europe at their own pace while enjoying the benefits of a tour and our Unlimited Pass gives them utmost flexibility and freedom to embrace this style of travel even further.”

Some Busabout highlights include:

• Ultimate Winter Adventure – the most extensive winter itinerary of the new 2017 Europe program allows travellers to visit Europe’s winter wonderland at its most magical on a 26-day exploration taking in the festive lights of France, Belgium, Netherlands, Germany, Czech Republic, Poland, Hungary, Austria, Italy & Switzerland.

• Ultimate Scandi-Baltic – a unique 15-day journey connecting Germany, Denmark, Norway, Sweden, Estonia, Lativa, Lithuania & Poland. Clients will explore the exciting nightlife of Copenhagen, join a Vikings & Beaches Bike Tour in Oslo, try Stockholm’s best local meatballs and party in Riga, the ‘second city that never sleeps’.

• Ultra Europe – even bigger than before with the choice of Ultra Camping from $639 per person for 4 days and Ultra Hostel from $1,009 per person for 5 days – partiers will witness the best DJs in the business and the top tier production this festival is famous for. They can continue the adventure by connecting with a hop-on hop-off pass, Croatia sailing or the Ultimate Balkan itinerary.

• Lollapalooza – without a doubt one of the world’s most legendary summer music festivals, Lollapalooza’s hot line ups continue to amaze every festival lover. This 4-day itinerary also takes in the best of Berlin’s nightlife and explores the city’s more alternative side.

The 2017 Europe summer brochure is out now. For more information, visit www.busabout.com or call 1-877-668-4328.