TORONTO — TPI has joined forces with Canadian travel tech start-up Umapped to provide TPI clients with an interactive mobile itinerary with real-time messaging and content that extends to the client’s personal and social networks.

TPI officially unveiled the new partnership with Umapped to nearly 200 attendees at the 2016 TPI Annual Conference aboard Celebrity Reflection.

Umapped’s collaborative itinerary management platform is aimed at  streamlining TPI advisors’ workflow, generate incremental revenue and engage with their customers. “We have done our due diligence across all itinerary management tools, and Umapped is by far the most advanced,” said Morris Chia, TPI President and CEO. “Umapped’s unique interactive capabilities and pioneering technology align with TPI’s ongoing commitment to finding new, innovative solutions that deliver continued program enhancements to our advisor members. Umapped empowers our advisors to become true collaborators and build connections on mobile and social platforms where travelers are spending their time. We look forward to the positive impact that this new partnership will bring.”

TPI says many TPI advisors already using the platform have reported improved productivity and sales, with increased conversion rates on proposals and upsell revenue.

Available as a white-label and API solution, Umapped enables travel brands to deliver visually rich, consolidated mobile itineraries which includes sharing real-time content, exclusive offers and expertise via messaging and social media. “Mobile engagement has moved from a ‘nice to have’ to a ‘must have’ as more travellers increasingly turn to their tablets and smartphones to stay connected and simplify their trips,” says Umapped CEO Lisa Israelovitch.

Umpapped (umapped.com) has been growing rapidly and now services agencies and companies in 11 countries, she adds.