Contiki is bringing ‘sexy’ back to winter with new campaign

TORONTO —As the season of oversized parkas and thermal underwear, winter can hardly be considered a time to dress provocatively. But Contiki is hoping to change Old Man Winter’s image with the launch of an exciting new Europe campaign.

Dubbed ‘Sexy Winter Man’, the campaign (contiki.com/ca/en/sexywinter) offers 15% off Contiki’s most popular European trips when clients book by Jan. 15, 2017. As the holiday season approaches, agents will also have the chance to win weekly prizes, including a holiday lunch and a night out to the movies for two.

Agents can enter through several ways:

Share the campaign on their own social media channels by using #sexywinterman and #contiki;
Post a photo wearing an ugly Christmas sweater and incorporate Contiki messaging on Contiki’s Travel Agent Facebook page;
Post a photo of them building a Contiki Gingerbread house on Contiki’s Travel Agent Facebook page;
Create a Contiki Christmas jingle and share it on Contiki’s Travel Agent Facebook page;
Any Contiki Winter Europe booking will be an automatic entry to win.

“The winter months are a great time to explore Europe, offering unique experiences, smaller crowds and more bang for your loonie,” says Sheralyn Berry, Director of Sales for Contiki Canada. “I am extremely excited to introduce ‘Sexy Winter Man’ to our trade partners – he’s not only a looker, but we hope that his videos will encourage clients to get out to Europe and heat up the sexiest season with 15% off our most popular winter European trips!”

One such itinerary that personifies ‘Sexy Winter Man’ is the Western Rocker trip, which starts in Rome, parades through Switzerland and France before arriving in London. Spending two glorious days in Switzerland, winter enthusiasts will have the opportunity to frolic in the Swiss Alps and bounce out with endless vigor – from spotting traditional horn players to savouring a Swiss fondue lunch.

11 of Contiki’s most popular winter Europe trips are included in the new campaign, including the 25-day ‘Winter Wanderer’, the 13-day ‘Mediterranean Highlights’, and the 10-day ‘European Magic’.

For more information go to contiki.com.