NEEDHAM, Mass. — TripAdvisor has announced the launch of a new airline reviews platform, as well as a newly redesigned flights search service and beta launch of its “flyscore” that rates the quality of each air itinerary.
With the launch of the new airline reviews platform, which will include all major airlines globally, TripAdvisor expands its massive base of 350 million traveler reviews and opinions. Travellers now have a go-to resource for making more informed air travel decisions based not only on the price of the flight, but the total experience with the airline.
According to a recent TripAdvisor survey, 42% of U.S. travelers believe airlines are making it harder to find the total cost of a flight. The same survey found that 39% of consumers also believe airlines’ in-flight amenities information is not very accessible. Airline reviews from the millions of flyers will better communicate the total value of a flight beyond the price.
“The time has come for a better way to research, compare and shop for flights. TripAdvisor is excited to innovate and lead with the launch of airline reviews in 48 markets and 29 languages. Additionally, we’ve introduced a set of new features within our search experience to help consumers better understand the true value of air travel beyond price,” said Bryan Saltzburg, senior vice president and general manager, global flights business. “Over the years, the in-flight experience has changed dramatically — in some ways for the better, in some ways for the worse. We know our users tell us it is not always easy for travelers to find the best options by just looking at the baseline price of a flight. We’re uniquely solving that problem by surfacing candid traveler reviews and photos, detailed amenities information and tools to find the lowest fares all on one site empowering flyers to pick the best itinerary for their trip.”
Many airlines around the world have embraced TripAdvisor’s launch of airline reviews. Carriers such as Air Canada, WestJet, AeroMexico, Aer Lingus, Aeroflot, Air New Zealand, ANA, China Airlines, Swiss International Air Lines, Virgin Australia, WOW Air, HK Express, Cebu Pacific, THAI Smile and Transavia will encourage flyers to share their candid feedback in collaboration with TripAdvisor. While travelers can review any airline they have flown, these brands are making a concerted effort to proactively engage with their customers and collect their honest feedback.
