PORTLAND, Ore. – Canadians love Oregon and the numbers prove it.

Each year, more than 1.2 million Canadians visit the state, making us its largest international market.

To ensure this number continues to grow, the Oregon Tourism Commission, known as Travel Oregon, has launched a new ‘at par’ offering for Canadian travellers.

The offer couldn’t have come at a better time – the U.S. dollar has gained significant strength against the loonie, which means a savings of nearly 30% to Canadians.

In this first-of-its-kind statewide promotion, select lodging properties from Greater Portland, the Oregon Coast, the Willamette Valley, and Southern, Central and Eastern Oregon have agreed to offer at-par savings to Canadians with proof of Canadian residency.

To make the booking process simple, all participating partners have been listed under a newly developed landing page at traveloregon.com/CanadaAtPar.

“This type of Canadian cross-border incentive program is a game-changer for Canadians, who have told us time and time again that they’re looking for U.S. suppliers to meet them at least halfway during times of dollar disparity,” said Lisa Itel, Travel Oregon Global Sales Manager. “This type of collaboration between Travel Oregon and its statewide tourism partners speaks to the entire state coming together to drive economic growth through tourism, and it reflects a true understanding of the Canadian market.”

To sweeten the deal, Air Canada has also launched new direct services out of Toronto to Portland in addition to its existing direct services out of Vancouver and Calgary.