TORONTO — TravelBrands Inc. has named Brad Miron to the role of Vice President, Marketing & Brand Development effective immediately, according to Frank DeMarinis.

A well-known face in the industry, Miron worked at itravel2000 for 14 years as Executive Vice President, Marketing & Brand Development.

“We are delighted to have Brad on our team,” said Frank DeMarinis. “With his incredible amount of expertise, he is a huge asset, and he brings with him the drive, energy and insight that we need in this role and in our organization overall. He will play a pivotal part in the strengthening and building of all of our brands at both the B2B and B2C levels.”

“When you analyze the TravelBrands scope of consumer touchpoints, coupled with the wholesale offerings to the industry, the marketing and strategic partnership opportunities to drive bookings worldwide are immense,” said Miron. “I am very excited to be part of a team with a drive to evolve how travel is booked by Canadian consumers, today and in the future.”

Miron is based out of TravelBrands’ Mississauga head office and can be reached at Brad.Miron@TravelBrands.com.