TORONTO — Bespoke travel specialist Butterfield & Robinson is sharing insights about the luxury travel trends itʻs already seeing for 2026.

The trends come courtesy of B&Rʻs Experience Designers, “the experts who seek out the newest and very best for travellers and plan every trip that B&R offers,” says the travel company.

Hereʻs a look …

Microexperiences make the trip

“To truly understand a destination, travellers want to connect with locals in meaningful—and memorable—ways, particularly if it indulges their passions. These personalized experiences are unique to each traveller and offer first-hand access to communities and their traditions.”

Luxury traveller is aging down

“Young Gen X and Millennials – the under 50 crowd – are seeking experiential, ʻwow-factorʻ trips. The wow isn’t just about the price tag, but connectivity, slowing down their pace of travel and prioritizing authenticity.”

Off-season adventures for authenticity

“Luxury travellers are well aware of overtourism and the importance of sustainable travel and they’re changing their travel patterns to respect the destinations they visit. They want to avoid crowds and access the places they visit at their most authentic.”

It’s time to break out of comfort zone

“Travellers are itching to try new things and stretch themselves physically and mentally, whether that’s by exploring a new destination, staying at an off-the-radar hotel or using their vacation time to learn a new (sometimes very niche) skill.”

A renewed focus on arts and culture

“Travellers are in search of cerebral experiences that enrich knowledge they may already have or teach them something entirely new. It’s a niche wellness trend that’s being explored foremost through the arts.”