River cruise lines react to Europe’s record-breaking drought

Application process opens for 2025 European River Cruise Summit

TORONTO — Applications are now open for the 2025 European River Cruise Summit.

This new sailing, once again with Avalon Waterways, and for ACTA members only, offers “an exclusive educational and experiential opportunity for Canadian travel advisors to expand their river cruise expertise while soaking up the festive magic of Europe’s renowned Christmas markets on the ‘Christmastime on the Rhine’ cruise.”

Canadian travel advisors are invited to register their interest online before March 31.

The invite-only Summit – available exclusively to ACTA-member advisors – will sail roundtrip from Basel.

“There’s nothing more impactful than welcoming advisors aboard our Suite Ships to experience Avalon first-hand,” said Denise Harper, Managing Director Sales Canada, Globus family of brands.

“This year’s festive season summit not only delivers magical moments, it provides valuable education and content creation opportunities – all designed to help advisors sell more and succeed in the growing river cruise space.”

Harper added that attendees will learn expert strategies to market and sell river cruises like never before, with tailored training sessions led by Avalon Waterways and ACTA experts.

Avalon Waterways executives will be onboard the ship, along with ACTA leaders and fellow advisors, making for great networking opportunities.

“ACTA is delighted to partner with Avalon Waterways for this third river cruise summit,” said ACTA’s President, Wendy Paradis. “Providing immersive, hands-on educational experiences for Canadian travel advisors is a cornerstone of our commitment to professional development. This festive, ACTA member-only cruise presents an unparalleled opportunity to deepen expertise while experiencing the magic of Europe’s holiday season firsthand.”

ACTA-member advisors joining the cruise can take advantage of discounted airfare provided by Air Canada, she added.

Space on this special sailing is limited. For more information and to apply, ACTA-member advisors are asked to click this link and register by March 31.

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