TORONTO — In little more than a day since launching an aid appeal in response to the earthquake that devastated Kathmandu, Nepal and surrounding areas, G Adventures surpassed its $75,000 fundraising goal.

“The global response to our relief efforts has been overwhelmingly positive. Thank you to everyone who contributed and helped spread the word. In just over a day, we’ve raised more than $85,000 from nearly 1,000 donors from more than 35 countries,” says Bruce Poon Tip, founder, G Adventures.

The tour operator has increased its target to $100,000 and will contribute an additional $25,000 to encourage continued donations in support of the recovery efforts.

G Adventures has had a connection with Nepal for 15 years. In line with the company’s approach of working directly with local communities, the tour operator is working with its network on the ground to identify the critical needs of hundreds of Nepalese people, many of whom depend on tourism as their livelihood.

To address an urgent need, G Adventures has already delivered $10,000 in rapid mobilization funds, which will be used to distribute emergency relief in the form of water, food, fuel and blankets to villages impacted in the Kathmandu Valley.

The balance of funds will be used for the long-term repairing and rebuilding of homes in the region. This includes the homes of dozens of porters, guides and homestay hosts and the homes of the women from Planeterra’s Sisterhood of Survivors community project in Kathmandu.

“With our travellers and partners’ donations, we can help support Nepal and its people as they begin the painstaking task of rebuilding. It’s simply astonishing what we can accomplish together,” adds Poon Tip.

Donations can be made at http://bit.ly/1Qx5Sv1. G Adventures covers all administration costs so 100% of all donations will directly benefit the initiative.

For more information, visit http://bit.ly/1Qx5Sv1 and follow hashtag #GAdvCares on Facebook and Twitter.