VANCOUVER — Scenic Group is sharing its 2024 milestones as the company – which includes both Scenic Luxury Cruises & Tours and Emerald Cruises – looks back on a record-breaking year.

Scenic Group’s 2024 sales highlights included a 10% increase in Canadian passengers sailing in 2024, and a 23% increase in guests that booked a cruise in 2024.

Scenic Eclipse in Fowey, England

Lisa McCaskill, VP, Sales & Marketing, Scenic Group Canada, said: “2024 has been an exceptional year for Scenic Group Canada. From an increase in passenger sailings to achieving impressive results during our Black Friday promotions, these achievements highlight the dedication of our team and the continued support of our valued guests. We are excited to celebrate these successes and look ahead to an even more impactful 2025.”

Black Friday Week was the best sales week in the company’s history, as the campaign period saw Canadian net bookings increase 81% year-over-year.

Not only that, but Scenic Group also won accolades in both consumer and trade ‘best of’ roundups, plus November 2024 was the best month in Scenic Group’s history.

Upcoming developments for Scenic Group in 2025 include the upcoming launch of Emerald Kaia and Emerald Astra.

“Our dedication to innovation and inspiration allows us to consistently exceed expectations,” added McCaskill. “As we move forward, we’re unveiling refined experiences across both of our brands, ensuring every guest enjoys a seamless blend of contemporary sophistication and intimate luxury.”