TORONTO — Celestyal has doubled down on its support for travel advisors with the launch of a new trade portal ahead of Wave Season.
Launched globally on Dec. 10, ‘The Celestyal Compass’ will incorporate a new learning platform called ‘Celestyal Campus,’ which includes training modules focusing on areas such as an overview of the brand, life onboard its two-ship fleet, key itinerary information, shore excursions and advice on how to grow sales. The more modules that advisors complete, the more stars they will earn, resulting in exclusive benefits from Celestyal.
Moreover, ‘The Celestyal Compass’ is designed to be a one-stop shop for advisors where they can find all marketing assets and information on the line’s latest offers and campaigns.
Travel advisors can sign up at CelestyalCompass.com.
On the new portal, Tim Locke, Director, E-Commerce at Celestyal, said: “The launch of ‘The Celestyal Compass’ is a milestone moment in both our digital and trade strategy. It includes everything that agent partners – who we are calling our ‘Celestyal Navigators’ – need to learn about our ships and the onboard experience, itineraries and much more, all at their fingertips in an easy-to-use platform. And, by launching in time for Wave, we’re giving agents the best possible chance of boosting their sales during this key time of year.”
NEW CONSUMER WEBSITE
In addition to the trade portal, Celestyal has introduced a new consumer-facing website as part of its plans to boost is digital presence.
The new platform introduces several key features, including a ‘frictionless booking system’ and ‘personalized customer journeys,’ which improve site navigation and allow users to explore areas of interest in greater depth. A dynamic new homepage guides visitors through the Celestyal destination hub, leading to detailed itineraries.
There’s also an improved itinerary search tool that delivers tailored results based on guests’ preferences, and an AI-powered CelestyalPay options that will allow guests to plan their pre-purchased specialty food and drinks tab based on their predicted consumption, in order to receive an added bonus amount from the cruise line.
The site also offers enhanced destination content to inspire and inform users throughout their journey, while its mobile-first design ensures a fully-optimized experience across all devices.
For more information go to www.celestyal.com.
