TORONTO — WeTravel and Intrepid Travel have teamed up for a new online course for the trade.
The new course, called ‘Rethinking Tour Development’, is designed to equip travel professionals with the skills and knowledge necessary to develop tourism products that are impactful, scalable and sustainable, say the two companies. WeTravel bills itself as the leading bookings and payments platform for multi-day travel businesses, while certified B Corp Intrepid is known as one of the world’s largest adventure travel companies.
Travel businesses must meet the demand with products that aren’t strictly good for business, but good for the world, says Erica Kritikides, GM, Global Product at Intrepid Travel.
Kritikides leads the course, which she says provides essential guidance for multi-day tour operators with the knowledge they need to create immersive travel offerings, all while maintaining a focus on sustainability and market relevance.
“Intrepid has a 35-year long legacy designing and delivering tours that are all about experiencing destinations like a local and giving back along the way. We’re excited to be sharing our knowledge from this journey with up and coming tourism entrepreneurs and challenging them to come up with innovative products that can change the world for the better,” says Kritikides.
The course is structured into five lessons, bookend by an introduction and wrap-up and including ‘Building Your Product’, ‘Marketing Your Product’ and ‘Your Product’s Impact.’
“As a technology platform that supports the growth of all-sized multi-day, travel business, WeTravel is committed to ensuring that a business’s growth is met with a core focus on operating to a standard that benefits every stakeholder – including our precious Planet – for the future of the industry and the world,” said Kasi McGurk, WeTravel’s Head of Marketing and Communications. “Offering free resources on sustainable-led operations, in collaboration with purpose-led industry leaders like Intrepid, is one way WeTravel aims to support a better future for the industry.
The WeTravel Academy can be found here.
