NEW YORK — The Korea Tourism Organization (KTO) has rolled out its latest digital marketing initiative aimed at promoting Korea as a must-see travel destination for travellers in Canada and the United States.

Running through November 2024, the ‘Korea Now Ad-Tech Campaign’ uses AI technology to identify different consumer groups, understand their preferences, and deliver customized content that aligns with their interests, whether they’re adventure seekers, cultural enthusiasts, or K-pop fans. The goal is to inspire more people to discover Korea’s diverse experiences, from its bustling cities to serene natural landscapes.

One of the campaign’s key highlights is the appointment of global K-pop sensation NewJeans as honorary ambassador, continuing KTO’s tradition of enlisting major stars to represent Korean tourism. Previous ambassadors have included international icons such as BTS and Lee Jung-jae, further linking Korea’s tourism appeal to its flourishing global entertainment scene.

“We are thrilled to integrate forward-thinking digital tools into our tourism strategy,” said Heejin Cho, Executive Director of KTO’s New York Office. “This AI-powered approach allows us to connect with potential travelers on a deeper level and deliver engaging content that motivates them to explore Korea.”

For more information, visit www.koreanow.us.