SOUTHLAKE, TX — Icelandic low-cost carrier PLAY airlines has signed a multi-year distribution agreement with Sabre.

Through the partnership, Sabre-connected travel agencies can enjoy seamless access to PLAY’s expanding network across North America and Europe. The airline continues to grow its presence in key markets, including the Nordics, the United States and Canada.

Based in Iceland, PLAY offers travellers affordable transatlantic travel options and currently operates a modern All-Airbus fleet that flies up to 40 destinations in 2024.

“By bringing PLAY airlines’ content into Sabre’s GDS, we are enabling our agency partners to offer more value and choices to their clients,” said Alessandro Ciancimino, VP Airline Distribution at Sabre. “This agreement is part of our broader strategy to expand low-cost carrier content in the Sabre travel marketplace in 2024 and beyond, helping agencies seamlessly access the diverse travel options their customers demand.”

PLAY’s CEO, Einar Örn Ólafsson, added: “Partnering with Sabre is a significant milestone for us as we expand our footprint in the North American and European markets. Sabre’s strong agency network in these regions will play a crucial role in driving sales and enhancing our visibility to new audiences.”

Founded in 2019, PLAY currently operates 10 aircraft that connect North America with Europe, including routes to Boston, New York, London, Paris and Berlin. It recently added Toronto and Washington D.C. to its network, and will launch new flights to Aalborg, Denmark in June 2025.