TORONTO — About 150 leaders from Sunwing Vacations Group’s six powerhouse vacation and retail travel brands recently converged for its second annual leadership event, where they learned about the group’s strategic vision and brand updates.
Called ‘Amplify,’ the event was hosted by group representatives who all wore matching tropical-inspired shirts emblazoned with flamingos and palm leaves to inspire vacation vibes throughout the day.
Sais Andrew Dawson, President of Sunwing Vacations Group: “We had an incredible day at Amplify this year, sharing key business updates, addressing challenges and opportunities in the travel industry and, most importantly, celebrating our passionate leaders who strengthen our business and make our company thrive. It was an excellent kick-off to our upcoming winter season, which will see us bringing more Canadians to more sun destinations, and we cannot wait to deliver an incredible winter season for sun-seekers from coast to coast.”
Attendees at Sunwing Vacations Group’s Amplify Leaders Event. Photo credit: Navy Nhum, Sunwing Vacations Group. (CNW Group/Sunwing Vacations Group)
Key highlights from this year’s Amplify Leaders Event include:
- A retrospective on the business over the past year and key milestones from Andrew Dawson, President of Sunwing Vacations Group
- Highlights for the upcoming winter season and the group’s strategic vision for the future from Samantha Taylor, Chief Marketing and Digital Officer for Sunwing Vacations Group
- A presentation from Alexis von Hoensbroech, WestJet Group CEO, on the importance of the vacations business to the WestJet Group’s overall growth
- An executive panel discussion addressing thought-provoking questions from attendees
- Guest presentations from Sunwing’s longstanding resort partner, RIU Hotels & Resorts, and from Sunwing’s trusted partner in destination, NexusTours.com
- Plus, key brand and business updates from Sunwing Vacations, WestJet Vacations and WestJet Vacations Quebec, SellOffVacations and Vacation Express
“Last year, we unveiled the new brand positioning for Sunwing Vacations Group to leaders, and this year we built on that incredible momentum by sharing more about the strategic pillars for our continued success,” added Samantha Taylor, Chief Marketing and Digital Officer for Sunwing Vacations Group. “It was an inspiring day learning about each brand’s marketing efforts for this winter, key markers for the future growth of the business, and to celebrate what truly makes our company great: our passionate leaders and employees, who inform our epic culture every single day while making vacation dreams come true for our cherished customers.”
Samantha Taylor and Andrew Dawson – Credit Navy Nhum, Sunwing Vacations Group
Sunwing Vacations Group, the vacation division of the WestJet Group, encompasses the vacation brands Sunwing Vacations, WestJet Vacations and, newly launched in May 2024, WestJet Vacations Québec, along with Vacation Express in the United States, together with the group’s travel retail businesses SellOffVacations.com and Luxe Destination Weddings. Together they form the largest vacations brands in North America.
