DUBLIN — Some 15 travel advisors from Canada and 15 from the U.S. are embarking on an ‘Amazing Race’-style event through the streets of Dublin.

Participants arrived in the city yesterday and the race got underway today.

In keeping with Dublin’s designation as the 2024 European Capital of Smart Tourism, contestants are engaging with technology as they use an app to identify and uncover hidden challenges, questions and activities throughout Dublin’s history streets. Teams will earn merit points along the way. The winning team will earn a grand prize: a return trip to Ireland for two, courtesy of Air Canada and United Airlines, which will be awarded at a gala event that evening.

“We’re delighted that Ireland will host the Air Canada-United Airlines Race in 2024,” said Sandra Moffatt, Country Manager – Canada at Tourism Ireland.

She added: “This event will unite top industry professionals from North America to explore all the wonders our island has to offer. Air Canada and United Airlines are key players in boosting connectivity and tourism to Ireland, and this partnership represents a significant investment in our shared vision for sustainable growth. We can’t wait to see where this journey takes us.”

A full-day workshop follows the race, including 60 Irish industry partners, from hoteliers to attractions to immersive experience providers. A celebration of traditional Irish music and dance caps off the day.

From there the delegation will enjoy three days of exploration across Ireland, with each group traversing one of Ireland’s distinct regions: the Wild Atlantic Way, the Hidden Heartlands, Ireland’s Ancient East and Northern Ireland.

“We are thrilled to extend our best wishes to all participants at this year’s Air Canada-United Airlines Race in Dublin. This event marks the strength of our travel agents’ partnership and the shared vision for supporting our mutual customers. A special thank you to Tourism Ireland for their continued support and hospitality. Together, we look forward to celebrating our industry with a day of friendly competition during the Race,” said Vincent Gauthier-Doré, Air Canada’s Managing Director, Canada and USA Sales.

Tiago Veloso, Managing Director of Sales Agency at United Airlines, added: “We’re

excited to welcome our travel advisors to Dublin for this special event, showcasing not only Ireland’s breathtaking landscapes but also the enduring partnerships that drive our industry forward. In collaboration with Air Canada and Tourism Ireland, we celebrate the strength of our shared commitment to enriching travel experiences and fostering connections that go beyond borders.”

Follow #AirCanadaUnitedAirlinesRace for live updates. Agents can also check out #FillYourHeartwithIreland