TORONTO — La Paz may be a slightly lesser-known Mexican destination for Canadian travellers, however this region’s abundance of unique nature offerings (and convenient proximity to Los Cabos) definitely make it worth a second look.
La Paz’s tourism board team recently hosted a lunch presentation at Delta Hotel Toronto to showcase the breathtaking landscapes, pristine beaches and unique experiences that await clients.
Iván Félix, Events & Commercialization Manager for La Paz Tourism Board, was on hand to enlighten about the destination and answer questions.
Iván Félix
“We promote but are trying to avoid over-tourism to La Paz. We want the right audience, those who will appreciate what we have to offer,” said Félix. It sounds like a good plan.
La Paz is the capital and largest city of the state of Baja California Sur, and can be found on the sheltered La Paz Bay of the Gulf of California. However, “when mentioning this destination, we’re not just speaking of the city of La Paz as it’s also a region to explore. There’s also Todos Santos, which is one of Mexico’s Magic Towns an hour from La Paz, and La Ventana, 45 kilometres from La Paz, which is ideal for kite surfers. El Triunfo is a mining town with plenty of history and culture. Los Barriles is great for fishing and Puerto Chale is where whales can be spotted,” said Félix.
The Magical Town of Todos Santos
For those who don’t know, there are 177 Magic Towns in Mexico that represent Mexican heritage, culture and gastronomy. “Magic towns are real Mexico,” Félix explained.
Félix took the time to outline what kind of travellers would potentially enjoy La Paz the most. “Nature and adventure enthusiasts who enjoy luxury but are primarily looking for authentic adventures in an unspoilt, pristine destination,” he said. “Great whales, whale sharks, and sea lions are just a few of the creatures with whom visitors can have close encounters. La Paz has three natural protected areas and two wildlife observation areas.
Espiritu Santo Island
“There are tourists, and there are travellers,” he continued. “Tourists expect a relaxing beach vacation while travellers are willing to go further, and even spend more time and money, for authentic experiences like nature, adventure, a new kind of luxury and gastronomy. While both will immensely enjoy La Paz, it’s a place that fits very well more so with travellers.”
Swimming with whale sharks
The destination has experienced a shift in arrival numbers post-pandemic. “Before the pandemic, 65% of tourists were domestic with the remainder international, including Canada. Now, it’s more like 50-50. Before, from up north, it was 90% Americans and 10% Canadians. Now it’s around 40% Canadians and 60% Americans. Canadians seem to prefer to spend money and effort on experiences rather than hotels,” he said.
Since it’s Mexico, safety is always an important consideration. “We really take care of our visitors because tourism is so important for the region,” Félix assured.
Félix also noted that “86% of visitors recommend the destination. That means they are satisfied and really enjoyed their time in La Paz.”
Sandboarding at El Mogote
To learn more, visit GoLaPaz.com.
