MONTREAL — Air Canada Vacations is rolling out its ‘Vacation Mood’ fall/winter brand campaign complete with the tour operator’s just-released 2024/2025 Digital Sun Guide.

The guide features 600+ vacation options.

Registration opened last month for the #ACVDreamMakers roadshow, with events Sept. 4 in Vancouver, Sept. 12 in Edmonton, Sept. 17 in Halifax, Sept. 29 in Montreal and Sept. 26 in Toronto.

“We want to inspire Canadians to dream about their next vacation by inviting them to have a voice in our campaign,” said ACV VP, Nino Montagnese. “By creating authentic, emotional connections through travel, we celebrate the way it makes us feel and brings us together.”

The campaign, which runs Aug. 15 – Sept. 8, is designed to put Canadian travellers at the forefront by inviting them to share their vacation mood on social media with the hashtag #MyVacationMood and tagging @aircanadavacations for a chance to be featured on Air Canada Vacations’ social channels.

The rollout includes digital and social media, a ‘My Vacation Mood’ contest, and out-of-home media placements in key cities across the country.

“When you consider that travel planning is often inspired by social media and recommendations from friends and family, it seemed like a natural fit to ask Canadians to share their vacation moods so that others can discover new adventures, destinations, and unique travel experiences,” said Selma Filali, Senior Director of Marketing & E-Commerce at Air Canada Vacations.

More details can be found here.