TORONTO — TravelBrands will donate 1% from all sales tomorrow, Aug.14, to the Hospital for Sick Children (SickKids).

To date, the company has raised over 1.8 million dollars for SickKids.

Nathalie Tanious, President & CEO of H.I.S. Canada Travel Inc., the parent company of TravelBrands, says the company is proud to stand alongside SickKids in its mission to transform the lives of children, adding that the collaboration reflects a mutual commitment to compassion and innovation.

“We are profoundly honoured to support the SickKids Foundation, an organization that delivers exceptional care and hope to countless children and families,” says Tanious. “Our personal connections with SickKids make this partnership especially meaningful. By committing 1% of our sales, we are investing in a healthier future for generations to come. We are so grateful to all who contribute to this initiative, as your support helps us achieve a lasting impact.”

In addition to the annual one-day sales pledge, TravelBrands remains dedicated to year-round engagement and fundraising for the SickKids Foundation.

This includes the 9th Annual Charity Golf Classic, taking place on Sept. 5, with strong support from partners, suppliers, and many travel industry professionals.

Additionally, TravelBrands encourages travel agents to contribute to the cause by donating their Loyalty Rewards Points to the SickKids Foundation through www.travelbrandsaccess.com.