SEATTLE — Holland America Line and Seabourn are consolidating their respective sales teams into a singular force for the North America and Australia trade regions. 

Rob Coleman

The cruise lines, both of which are divisions of Carnival Corporation and plc, will have a combined sales team led by Rob Coleman, who was promoted to senior vice president of North America and Australia sales. Coleman continues to report to Beth Bodensteiner, chief commercial officer for Holland America Line.

Most recently, Coleman served as Holland America Line’s vice president of North America Sales. Prior to that role, he was vice president, charter, incentive and series partnership. He joined Holland America Line in 1999 as an inside sales representative.

Said Gus Antorcha, president of Holland America Line: “Over the past 25 years, Rob has been an invaluable asset to Holland America Line’s sales team. With his expertise, he is poised to lead Holland American Line and Seabourn in an exciting opportunity to further build and expand trade alliances.”

Coleman added: “Our field sales team already is experienced in representing both Holland America Line and Seabourn, and combining forces makes us a powerhouse. This will be highly beneficial for travel advisors who already work with both brands, providing consistency, focus and enhanced support for their business.”

Tara Schreiner

Natalya Leahy, president of Seabourn, also noted that “combining the two sales teams enables us to leverage and integrate industry-leading reporting, analytics and commercial trade programs for both brands.”

With the new structure, Tara Schreiner was promoted to vice president of national and strategic partnerships for Holland America and Seabourn. Steve Smotrys, Seabourn’s vice president, sales and trade relations, will be leaving the company in September.

“Steve’s leadership has been invaluable in his roles at Cunard, Princess and Seabourn over the years and we wish him the best,” said Leahy.

Travel advisors can connect with their BDM and the sales team through OneSourceCruises.com or by emailing sales@hollandamerica.com. For more information, call 1-800-426-0327.