BETHESDA, MD — Marriott International is targeting small to medium-sized businesses (SMEs) with a new direct booking channel.
Business Access by Marriott Bonvoy is available to SMEs based in the U.S., Canada, Europe, the Middle East, Africa, the Caribbean, and Latin America and is anticipated to expand to other regions.
According to a global survey commissioned by Marriott Bonvoy and conducted by Wakefield Research among business travelers at small to medium-sized businesses in the U.S., UK, Canada, and Mexico, 75% report experiencing frustrations with their travel booking platforms, 56% say they’re difficult to use, 27% are unhappy with the inability to book travel and hotels from the same place, and 27% are disappointed with the platforms’ lack of integration with their travel expense programs. The survey also notes that 58% are unwilling to work within their current programs to the point that they would rather ask for forgiveness than permission for booking outside their companies’ travel management platforms.
Business Access by Marriott Bonvoy will allow SMEs to book hotels in the Marriott Bonvoy portfolio at a discounted rate, as well as flights, rail, and rental cars. There’s also live traveller data, real-time reporting and expense management.
Drew Pinto, Executive Vice President and Chief Revenue and Technology Officer, Marriott International, says the all-in-one platform, merged with Marriott International’s global portfolio of hotel brands, “provides everything they need to manage their business travel needs.”