WILTON, CT — Tauck is thinking small – much smaller – with the launch of its new ‘Smaller Group’ tours and departures.
Reflecting the company’s ‘Small is Big’ philosophy and building on the success of Tauck’s Small Group tours, which will continue to average 24 guests per departure, the new Smaller Group journeys will average just 15 guests. By comparison, Tauck’s classic land journeys host an average of 35-44 guests.
Tauck is piloting the new program in 2024, with the first Smaller Group departures – ‘America’s Canyonlands,’ ‘A Week In…Spain’ and ‘A Week In…Ireland’ – having operated in recent weeks. In all, Tauck will pilot 26 Smaller Group departures spanning seven itineraries in North America and Europe in 2024. All Smaller Group tours this year will be special departures of existing Tauck itineraries.
The official launch of Smaller Group tours is slated for Tauck’s 100th anniversary in 2025, when the company will expand the program’s offerings to include 124 departures across 12 itineraries in North America, Europe and Africa. As in 2024, 2025’s Smaller Groups will feature special departures of existing Tauck itineraries, however, the program will also feature three African safaris where all departures are Smaller Group offerings.
Tauck’s 2025 Smaller Group tours, like all of its other 2025 tours and cruises, are posted on the company’s website, www.tauck.com, and are open for booking.
“Although a large segment of our guests remain devoted to our classic group size, we’ve also seen incredible growth in our Small Group departures over the past several years,” said Tauck CEO Dan Mahar. “More recently, some of our guests have shown increasing interest in even smaller group sizes. Our market research has zeroed in on an optimal group size of 12-20 among those interested in smaller groups, so our average group size of 15 travelers is right in the center of that sweet spot.”
He added: “Our guests want to experience deeper connections with the places they visit, and they want more time, freedom and flexibility. They also want to forge deeper connections with their Tauck Director, and with their local guides and fellow travelers, and all of that is easier to accomplish within a smaller group setting.”
2024 SMALLER GROUP DEPARTURES
North America:
Europe:
- “Northern Spain, the Rioja Valley and Madrid”
- “A Week In… Spain”
- “Switzerland: Europe’s Crown Jewel”
- “A Week In… Ireland”
2025 SMALLER GROUP DEPARTURES
North America:
- “Best of the Canadian Rockies”
- “America’s Canyonlands“
- “Canada’s Capital Cities plus Niagara Falls”
- “The Best of Hawaii”
Europe:
- “A Week In… Spain”
- “Switzerland: Europe’s Crown Jewel”
- “A Week In… Ireland”
- “The Best of Ireland, Small Groups”
- “Paris, Dordogne & Bordeaux”
Africa:
- “Great Migration: Tanzania & Kenya”
- “Namibia: Epic Safari”
- “Wildlife Odyssey: South Africa, Botswana & Zimbabwe”
For more information go to www.tauck.ca.
