TORONTO — During Travel Advisor Appreciation month in May, travel advisors who complete the steps to become a Certified Florida Travel Pro can win one of five specially curated Florida beach-themed prize packages (valued at US$200 each).
Travel advisors must complete all four Essential Modules of the VISIT FLORIDA Travel Pro Specialist Program in order to qualify for a chance to win.
The contest runs May 1 – 31, 2024 and is open to Canadian certified travel advisors who have completed the requirements to become a qualified specialist.
The VISIT FLORIDA Travel Pro Specialist Program is designed to showcase different aspects of destinations within Florida including, but not limited to, attractions, shopping, art and culture, nightlife, music and theatre, festivals and events, accommodations, beaches and water activities, spas, and golf.
This diverse curriculum ensures that travel professionals are well-equipped with the knowledge to cater to a variety of client interests and preferences.
The Florida Travel Pro program includes …
- Essential Modules: Complete these modules to learn the basics for promoting and selling Florida and earn specialist certification – The Fundamentals, Beaches, Beyond the Beaches, and Experiences
- Specialization Modules: Take destination knowledge a step further and earn badges in niche categories – Road Trips, Ecotourism, LGBTQ+, Accessibility, Luxury Stays & Experiences, Food & Drink, and Hispanic Heritage
- Partner Programs: Earn additional badges from VISIT FLORIDA partners – Orlando, Fort Lauderdale, St. Pete/Clearwater, and Tampa Bay
Benefits of completing the program include …
- Certification: Receive a personalized certificate that recognizes expertise in Florida’s travel offerings and use of the official Florida Travel Pro logo
- Exclusive Resources: Gain access to a Florida Travel Pro toolkit, which includes an interactive directory, maps, images, and videos for promotional use
- Professional Development: Qualify for participation in destination FAMs and receive priority invitations for additional training and special events
- Sales Support: Leverage integrated high-impact sales resources, ready-to-go marketing collateral, and insider tips & promotions to enhance sales strategies
By becoming a certified Florida Travel Pro, travel advisors can provide clients with informed recommendations, create tailored travel experiences, and ultimately boost their sales by showcasing the best of what Florida has to offer.
Become a Florida Specialist today at visitfloridatravelpro.com/travelweek
