SEATTLE — Holland America Line has beaten its own booking day record in just six months.

On Jan. 16, 2024, the cruise line set a new single-day sales record six months after its previous record on July 11, 2023. The Jan. 16 bookings topped the previous record by 18%, making it the biggest sales day in the line’s 150-year history.

Holland America also set a record for the week ending Jan. 19, achieving its largest-ever bookings week during Wave season. Over one-third of the week’s bookings were for Holland America’s award-winning Alaska cruises. Bookings also show that guests are planning ahead, with 22% of the reservations made for cruises in 2025 or later.

“Stacking records on top of records is a sign of continued strength for our business and an endorsement from our guests that they are truly having the time of their lives exploring the world with us,” said Gus Antorcha, president, Holland America Line. “Our position as the cruise line with the most visits to Alaska’s glaciers and more ways to see wildlife is resonating, and we’re pleased to see so many guests already planning their 2025 vacations.”

The new records come amid Holland America’s ‘Time of Your Life’ sale, which runs through Feb. 29, 2024. Guests who book select summer 2024 through spring 2025 cruises with the ‘Have It All’ premium cruise package receive a free stateroom upgrade, fare discounts, free fares for kids and reduced deposits. Cruisers who book before Jan. 31, 2024 also receive up to $500 per stateroom onboard credit, depending on cruise length. This is in addition to ‘Have It All’ perks that include shore excursions, beverages, specialty dining and WiFi.

Earlier this week, Holland America Line also launched its newest set of Legendary Voyages, a new category of longer cruises. And in 2025, the cruise line run simultaneous voyages of more than 120 days, with the 2024 Grand Voyage: Pole-to-Pole and the 2025 Grand World Voyage.